Innovation. Creativity. Excellence. I have heard the following statement many times. “Customer aren’t loyal any more”. Although it is true that customers aren’t loyal to companies the way they used to be, I believe loyalty still exists. Look at companies like Amazon, Apple, Starbucks, Panera Bread to name a few. What is it about these…
Now Available!
My new book is now available. Click on the link to my CreateSpace page to purchase. Sales Wisdom from a Toilet Paper Salesman: A Handbook for B2B Sales, Sales Management, Leadership and Life Success: Mirarchi, Michael: 9780692732892: Amazon.com: Books
Artificial Intelligence = A Major Paradigm Shift
For the past few months I have been doing a lot of reading about artificial intelligence and other future technologies. I have posted articles in the past on the subject which received very little interest. It makes me wonder what it will take for people to take notice of the dramatic changes coming our way. As I…
Are “Green” Disposable Products Actually Green?
Many of the green disposable products sold in the U.S. are manufactured China, where the environmental standards are questionable at best. The products are then shipped across the ocean to the US and sold here as “green.” Most of these products end up in a landfill, simply because most cities in the US don’t have…
Is Your Quarry Tile Floor Slippery?
Anyone who has been in enough commercial kitchens has encountered quarry tile floors which are very slippery. Most times when you ask the operator what they are using to clean the floor they answer “Heavy Duty Degreaser”. How Quarry Tile Floors Work: Quarry Tile is a very porous floor surface. The idea is that the…
Clearing up the Green Fog: 3 Keys to Selling Green Products Effectively
A month ago, I was training a group of Foodservice DSR’s and the subject of selling green products was raised. The question was, “How can we sell green products to our customers who don’t want to pay the extra money?” The best way to answer this question is by first understanding that there are different…
Michael Mirarchi 